The ISAT U Public Information and Communication Office (PICO) conducted a strategic planning and professional development boot camp from February 22-24, 2024, at St. Vincent Cottages Resort, Dee and Timmy Side, Boracay, Aklan. The event was attended by PICO coordinators from ISAT U main campus and all external campuses. May Flor Tacardon, PICO coordinator of the Leon Campus, participated in the activity.

Dr. Heinz B. Gumaquil, PICO director of the ISAT U, warmly welcomed everyone. He enthusiastically highlighted the achievements of the office, which were made possible through the help and support of the administration and the PICO team.

On behalf of Dr. Gabriel M. Salistre Jr., Dr. Russ Allen B. Napud, Vice President for Administration and Finance, delivered an inspirational message. He highlighted the importance of PICO and unity and cooperation in the university. ‘It is our responsibility to support each other, and PICO as a frontrunner plays a vital role in the operations of the university,’ he said. 

Dr. Russ Allen B. Napud discussed strategic planning, emphasizing that the Philippine government allocates an annual budget to the university. In return, the university is expected to meet certain deliverables, such as ensuring a high licensure exam pass rate, conducting research beneficial to the community, facilitating graduate employment, among others. PICO can play a pivotal role in realizing these objectives by spearheading initiatives such as rebranding the university through promotional videos and attracting high-quality students.